Standup for the Cure® Event Draws Hundreds to Muskegon & Raises $65,000 for Local Breast Health Programs & Services

Standup for the Cure® Event Draws Hundreds to Muskegon & Raises $65,000 for Local Breast Health Programs & Services

Media Contact:
Ashley Pearson
616.752.8262 x2018

The Mitten State rivals California and Florida events in participation and fundraising

MUSKEGON, MI – July 22, 2015.  Over 500 people turned out Saturday, July 11 for Standup for the Cure’s (SUFTC) inaugural visit to Muskegon, Michigan.  With successful events in Newport Beach, California and Miami, Florida, the national organization, with urging from their partners, chose Muskegon, Michigan for the tour’s first Midwestern stop.  Matching Southern California’s inaugural event in participation and fundraising, organizers were thrilled with the community support and generosity and are already looking to next year’s event.  The event featured Standup paddleboard lessons from surfing legends Sunny Garcia and Kala Alexander, onsite breast cancer screenings, genetics’ counseling, yoga lessons, team and individual races, kids’ activities, a local vendor fitness expo, live music from Skeetown Style, and lunch and beverages.  Presented by Riviera Paddlesurf and Radiology Muskegon, PC, the event was emceed by WZZM13’s Val Lego and Cumulus Radio’s Rick Hickman, with Good Morning America’s Chief Meteorologist Ginger Zee serving as Honorary Event Ambassador.

“Our Mission is to have fun while saving lives” says SUFTC’s Dan Van Dyck, National Event Director.  “To execute an event of this magnitude, you have to have the full support of the community.  It’s a real team effort and Muskegon brought their “A Team” all the way!  In the true spirit of Aloha, our crew of partners and volunteers pulled together to host a top notch event that benefits Susan G. Komen Michigan’s local breast cancer programs and contributes to the sustainable growth of our paddling Ohana (Hawaiian for “family”)!”

The event officially kicked off after a short program and Hawaiian blessing featuring Muskegon Vice Mayor Larry Spataro, Ginger Zee and Komen Michigan’s Executive Director and breast cancer survivor, Jennifer Jurgens.  Every board and nearly every participant set out into Muskegon Lake from the event site at Harbour Towne Marina beach to form a “sea of pink” to show support for breast cancer efforts in West Michigan and pay tribute to survivors and victims of breast cancer.

“We are passionate about finding a cure” said Dianne Hoofman, Marketing Consultant for the Muskegon County Airport, SUFTC Event Co-Chair and Captain of the largest fundraising team for the event, raising $14,570 for the cause.  “I’m very proud of my community and my team who put the FUN in Fundraising!”

“We could not have done this without support from the local businesses and organizations that trusted us, even though this was a brand new event” added Shawn Taylor, Financial Advisor for Raymond James and Co-Chair of the Event. “People took a chance and it paid off.  I think everyone should save the date of July 9, 2016 for the 2nd annual SUFTC because it’s going to be even better.”

Overall, SUFTC raised $65,000.00 and, with the help of title sponsor Radiology Muskegon, screened approximately 30 participants for breast cancer.  Ten of the women screened were contacted for follow-up mammograms and two were contacted for diagnostic mammograms due to palpable lumps found at the event.  “What a great success” said Jennifer Jurgens, Komen Michigan’s Executive Director. “We helped women in Muskegon onsite with exams and the money raised by this event will help us continue to fund great programs in West Michigan, including our long-time program at Hackley Community Care Center that covers screening and diagnostics for women in Muskegon County.  As a lakeshore resident I am so thrilled and honored to be part of a community that has so much passion and dedication.  Together we will end breast cancer forever!”


About Susan G. Komen Michigan

Komen Michigan is an independent, local non-profit organization that is dedicated to combating breast cancer. Seventy-five percent of the organization’s net proceeds go towards programs and funding grants to local hospitals and community organizations that provide breast health education, screenings, diagnostics and survivorship programs for underserved men and women in Michigan.  The organization supports three distinct service areas:

Mid-Michigan:  Clinton, Eaton, Ingham, Jackson, Livingston, Shiawassee and Washtenaw counties.
Southwest Michigan: Allegan, Berrien, Branch, Calhoun, Cass, Kalamazoo, St. Joseph, and Van Buren counties.
West Michigan: Kent, Ottawa, Muskegon, Newaygo and Montcalm counties.

The remaining 25% of net proceeds funds global, leading-edge research focused on the prevention of, and cures for, breast cancer as well as the support of the 3 million breast cancer survivors world-wide.

Komen Michigan’s mission is to save lives and end breast cancer forever by empowering people, ensuring quality of care for all, and energizing science to find the cures.  For more information call 616-752-8262 or visit


About Standup for the Cure (SUFTC)

Standup for the Cure is a non-profit, 501c3 formed for the express purpose of raising funds and awareness for early breast cancer detection, research and treatment. Founded in 2011, Standup for the Cure is fully supported by generous donations from their presenting and title partners: Ambry Genetics, Riviera Paddlesurf,  and Radiology Muskegon PC, along with their local partners: Maui Jim, Tyler Sales Company, Muskegon County Airport, Women’s Division Chamber of Commerce, Barefoot Wine, Betten Chevrolet, West Marine Hardware, KL Outdoor, Alcoa, Raymond James, Babbitt’s PowerSports, Hab’s Good Eats and Treats, Century Foundry and a host of Vendors and Volunteers who take part each year.  Standup for the Cure has now raised over $500,000 for local affiliates of Susan G. Komen including their most recent donation of $125,000.00 to the Orange County Affiliate from the Newport Beach, CA SUFTC.

For more information, contact Dan Van Dyck – National Event Director – –