Standup for the Cure Announces 2nd Annual Muskegon Event to benefit Susan G. Komen Michigan

Media contact: Dan Van Dyck


Phone: (760) 436-3589

Muskegon, Michigan. – June 09, 2016 – After five successful years, Standup for the Cure, alongside its national sponsor, Ambry Genetics, and new local presenting sponsor, Mercy Health, announce Standup for the Cure, Muskegon to benefit the Michigan Affiliate of Susan G. Komen,. The team, led by National Event Director Dan Van Dyck, will be hosting the event at Harbour Towne Beach on beautiful Muskegon Lake on July 09, 2016 as the third location in a series of nationwide events aimed at expanding Standup for the Cure’s mission to raise money and awareness for early breast cancer detection, research, treatment and education.

“Standup for the Cure’s focus is to introduce non-paddlers to the healthy lifestyle of standup paddling, while building a supportive community bound by the desire to rid the world of breast cancer,” stated Event Director Dan Van Dyck.

The Standup for the Cure Event features instruction from top international paddleboard experts as well as breast cancer screening, live music, and a health and fitness expo.  Attendees will also enjoy a great festival with catered lunch and beverages.  Ambry Genetics, Standup for the Cure’s national sponsor, leads the visionary family of partners which includes Mercy Health (Presenting Sponsor) West Marine Products (Gold Sponsor), Maui Jim (Gold Sponsor), KL Outdoor (Local Gold Sponsor) and Cobian Footwear.

“We were thrilled with the success of Standup for the Cure and hope to beat last year’s attendance of 500+ participants and over $65,000 raised” said Jennifer Jurgens, Executive Director of the Michigan Affiliate of Susan G. Komen and breast cancer survivor. “Accurate and timely screening is vital for identifying breast cancer at an early stage and we know that breast cancer is most treatable when found early.  Between the programs we’ll fund with the money raised and the exams happening right on site, this event really is a lifesaver!  We’re honored that Standup for the Cure has chosen Muskegon for one of its national stops.”  Online Registration is now open at Http://

Event Details:

  • Location: Harbour Towne Beach, Muskegon, Mich.
  • Date: Saturday, July 09, 2016 from 9:00 a.m. to 3:00 p.m.
  • For Beginners: Standup Paddleboard Clinic SUP Clinic for beginners with this year’s crowned “Ultimate Waterman”, Zane Schweitzer
  • Events: Kid’s race, 5K expert and Fun “Sea of Pink” paddle
  • Other things to do: Industry Expo,  Health Expo with free screenings for Breast Cancer, Live Music with the Cliftones, Catered Lunch and Happy Hour, SUP lessons and Demos as well as an Sweepstakes Drawing and Silent Auction
  • Sponsorships & Expo Space is still available: Contact Dan Van Dyck:

In support of the fight against breast cancer, participants can sign up as a team or individual through the Crowdrise website at  More information and event details can be found at:, via Twitter at @StandUp4TheCure, and on Facebook @StandUpfortheCure.

About Standup for the Cure

Standup for the Cure is a non-profit, 501c3 formed for the express purpose of raising funds and awareness for early breast cancer detection, research and treatment. Founded in 2011, Standup for the Cure is fully supported by generous donations from their presenting and title partners and a host of Vendors and Volunteers who take part each year. Standup for the Cure has now raised over $720,000 for local affiliates of Susan G. Komen including their most recent donation of $85,000 to the Orange County Affiliate from the Newport Beach, CA SUFTC.

About Susan G. Komen Michigan

Komen Michigan is an independent, local non-profit organization that is dedicated to combating breast cancer. 75 percent of the organization’s net proceeds go towards programs and funding grants to local hospitals and community organizations that provide breast health education, screenings, diagnostics and survivorship programs for underserved men and women in Michigan.

The remaining 25 percent of net proceeds funds global, leading-edge research focused on the prevention of, and cures for, breast cancer. Komen Michigan’s mission is to save lives and end breast cancer forever by empowering people, ensuring quality of care for all, and energizing science to find the cures. For more information call 616-752-8262 or visit

About Susan G. Komen®

Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $889 million in research and provided $1.95 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Visit or call 1-877 GO KOMEN. Connect with us on social at



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