Metro Elevator Inc. Partners with Triangle Associates to Raise Over $12,500 with Michigan’s Third “Ride the Pink Elevator” Campaign

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Courtney Sorman
616.752.8262 x2010


The conclusion of this campaign brings the total amount raised for Susan G. Komen Michigan to over $36,000.

GRAND RAPIDS, Michigan, January 12, 2016 — Metro Elevator Co. Inc. announced today the completion of their third “Ride the Pink Elevator” campaign in Michigan.  The installation is located downtown in the heart of Grand Rapids and launched in September at the corner of Michigan and Monroe, the site of the construction project for “The Rowe,” a historic building soon to be filled with brand new apartments and condominiums. Through the generous donations of the job site crews, companies and community the campaign raised just under $13,000 for Susan G. Komen Michigan.  Donors included CWD Real Estate Investment, Triangle Associates, Inc., JDH Engineering, Inc., Premier Caulking Inc., Architectural Metals, Van Dellen Steel, Inc., Wolverine Worldwide and Feyen Zylstra, among others.

Metro Elevator hosted a campaign kickoff at the site location in October and donations were accepted through Mid-December.  Triangle Associates, Inc. is the lead construction management firm on the project, and project owner, CWD Real Estate Investment, agreed to allow the installation of the bright pink elevator and pink-ribbon counter-weight on the western exterior of the building in place of a standard construction hoist.

Metro Elevator specializes in rack and pinion construction hoist sales and leasing, and paints select elevators in the signature Komen pink to raise awareness of breast cancer.  They then partner with clients, top builders, construction managers and general contractors on select projects in major cities throughout the U.S. and are working with Komen leaders in Michigan to turn this into a well-received national program.

“Through the three campaigns in Ann Arbor, Mount Pleasant, and now Grand Rapids, Metro Elevator has raised over $36,000 for Komen Michigan,” said Roger Brummett, Vice President of Metro Elevator.  “The Ride the Pink Elevator Campaign is unique as it focuses on reaching an audience that doesn’t always relate to messaging traditionally geared toward women.”

Michigan’s First Lady, Sue Snyder, will be onsite on January 12, 2016 to accept the check on behalf of Komen Michigan. As a 12-year breast cancer survivor, Mrs. Snyder is a strong supporter of Komen Michigan and was onsite for the Ann Arbor pink elevator campaign launch in January of 2015.

“As a 12-year breast cancer survivor myself, it’s always an honor to work alongside Susan G. Komen and others who are passionate about connecting woman with necessary and often life-saving services,” said Michigan First Lady Sue Snyder. “I’m proud that Michigan was chosen as the site for the first Pink Elevator in this national initiative and it’s exciting to see the movement grow with this successful project right here in Grand Rapids.”

“Breast cancer is something that has touched my life,” said Jim Conner, Vice President of Business Development for Triangle Associates.  “I don’t think enough men take action when it comes to breast cancer.  We need to be as aware as the women in our lives.  The Pink Elevator is a great way to increase awareness within our mostly male-dominated industry and give men a unique way to get involved and directly make an impact here in West Michigan.”

Metro Elevator’s initiative has converted hoist elevators into brilliant, vibrant pink fundraising ambassadors for a cause that affects approximately 12 percent of women annually. It is estimated that over 7,000 women and 70 men in Michigan will be diagnosed with breast cancer in 2015.

For more information and to support Metro Elevator’s Ride the Pink Elevator campaign to benefit Komen Michigan, visit and select the “Grand Rapids” job site.


About Metro Elevator Inc.

Metro Elevator Co. Inc. was founded in 1970 and is based in Indianapolis, Indiana. We specialize in sales, service and leasing of various brands of rack and pinion construction hoists and elevators. Our corporate motto is, “Getting our customers to the top since 1970.” Metro Elevator also is a proud sponsor of the Indianapolis Colts and Indy Car driver Pippa Mann, in the Komen Indy car at the 2014 Indianapolis 500. Visit or call 317-562-9833. Connect with us on Facebook at and Twitter @metroelevator and to make a donation visit

About Triangle Associates, Inc.

Established in 1918 as George Datema & Sons, Triangle Associates, Inc. has flourished as an award winning and industry leading construction management, general contracting and design/build company. Through four generations of family leadership and over 97 years of experience, Triangle has taken the best from the past – a solid work ethic, pride in craftsmanship and an honest approach to working with people – and blended those qualities with the most modern and up-to-date technology systems. The result is a company rooted in tradition and committed to building exceptional facilities, great people and strong communities.

Triangle offers a full range of professional construction management services. Our diverse staff specializes in a wide range of market segments including education, commercial/retail, medical/senior living, civic/municipal, housing, industrial, infrastructure and a growing national accounts program, and is committed to all aspects of sustainable building. We listen to our clients’ needs and offer the best solutions to fit the unique qualities of their specific projects. We also establish project-specific goals and apply our expertise to implement customized strategies which meet and exceed those same goals.

About Susan G. Komen Michigan

Komen Michigan is an independent, local non-profit organization that is dedicated to combating breast cancer. 75 percent of the organization’s net proceeds go towards programs and funding grants to local hospitals and community organizations that provide breast health education, screenings, diagnostics and survivorship programs for underserved men and women in Michigan.

The remaining 25 percent of net proceeds funds global, leading-edge research focused on the prevention of, and cures for, breast cancer. Komen Michigan’s mission is to save lives and end breast cancer forever by empowering people, ensuring quality of care for all, and energizing science to find the cures. For more information call 616-752-8262 or visit

About Susan G. Komen®

Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $889 million in research and provided $1.95 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Visit or call 1-877 GO KOMEN. Connect with us on social at