Metro Elevator Inc. Partners with Triangle Associates to Launch its Third “Ride the Pink Elevator” Campaign in Michigan

Media Contact:
Rachelle Brown-Brummett
Marketing & Public Relations Manager
Metro Elevator, Inc.

Campaign has already raised over $25,000 for Susan G. Komen of Michigan and educated hundreds

Grand Rapids, MI  (September  25, 2015) – Metro Elevator Co. Inc. is raising the fundraising bar with its partnership with Susan G. Komen and will launch the fifth installment of its national “Ride the Pink Elevator” campaign at 201 Michigan St NW, the site of the construction project known as The Rowe.  This marks the third pink elevator in Michigan with the first launching in Ann Arbor earlier this year and raising over $18,000 for Komen Michigan.  A second project at Central Michigan University recently raised over $8,000, bringing the total to over $25,000.   The goal of the pink elevator campaign is to raise funds and awareness in a unique way for breast cancer programs and services across the county.

Triangle Associate, Inc., the construction management firm on this project, installed Metro Elevator’s bright pink construction elevator and pink-ribbon counter-weight on the western exterior of the building formerly known as The Rowe Hotel and more recently, Olds Manor.  The firm expects the elevator to remain up through January 2016.

“Breast cancer is something that has touched my life” said Jim Conner, Vice President of Business Development for Triangle Associates.  “I don’t think enough men take action when it comes to breast cancer.  We need to be as aware as the women in our lives.  I think the pink elevator is a great way to increase awareness within our mostly male-dominated industry and give men a unique way to get involved and directly make an impact here in West Michigan.”

Metro Elevator specializes in rack and pinion construction hoist sales and leasing, and paints select elevators in the signature Komen pink to raise awareness of breast cancer.  They partner with clients, top builders, construction managers and general contractors on select projects in major cities throughout the U.S. and are pleased to work with Komen Michigan on the model that will be deployed nationally.

According to Charlie Ernstes II, president of Metro Elevator, interest in the ‘Ride the Pink Elevator’ campaign continues to grow.  “I am thankful, excited and amazed that this campaign has taken off at the level it has,” Ernstes said. “It has been an invigorating awakening, beginning with thoughts of doing a one-time fundraiser here in Indianapolis to now getting calls from all over the United States asking for our pink elevators. We truly appreciate the opportunity to work with and help fund such a worthy cause for something that affects one in eight women in the U.S.  And we’re thrilled to work with an organization that is working to improve the health and well-being of women around the world.”

“We’re always looking for new and unique ways to raise awareness and funds,” stated breast cancer survivor and Komen Michigan’s Executive Director Jennifer Jurgens.  “I love the fact that people are calling me asking about the pink elevator!  It gives us yet another way to have discussions about breast health, educating more people and ultimately saving more lives.  We’re thrilled to help create a program that will eventually scale nationally.”

Metro Elevator and Triangle Associates are proud to be partnering on a project that will have such an impact on the lives of men and women in West Michigan.  Our dedication to fighting breast cancer through our “Ride the Pink Elevator” awareness and fundraising campaign garnered the attention of Wolverine Brand.  Wolverine launched Project Bootstrap to partner with and thank those who share in the common values of Wolverine’s founder G.A. Krause and his belief in supporting employees and local communities. This resulted in Triangle Associates’ Rowe jobsite being chosen for a Project Bootstrap which means free work boots for many of the men and women from the companies currently working on this project along with Metro Elevator.

For more information and to support Metro Elevator’s “Ride the Pink Elevator” campaign to benefit Komen, visit


Metro Elevator

Metro Elevator Co. Inc. was founded in 1970 and is based in Indianapolis, Indiana. We specialize in sales, service and leasing of various brands of rack and pinion construction hoists and elevators. Our corporate motto is, “Getting our customers to the top since 1970.” Metro Elevator also is a proud sponsor of the Indianapolis Colts and Indy Car driver Pippa Mann, in the Komen Indy car at the 2014 Indianapolis 500. Visit or call 317-562-9833. Connect with us on Facebook at and Twitter @metroelevator

Triangle Associates, Inc.

Triangle Associates is a client-centered construction company that provides construction management, general contracting, design/build, development, and sustainable building/LEED consulting services across a wide variety of market segments.  Founded in 1918 in Grand Rapids, the company is currently celebrating its 97th anniversary.  Triangle employs more than 111 associates throughout the country and for 12 consecutive years has been named one of West Michigan’s 101 Best & Brightest Companies to Work For by the Michigan Business and Professional Association.  The company was also named as one of Michigan’s 101 Best & Brightest Sustainable Companies for two years in a row, and in 2014, was awarded the organization’s “Elite Small Business” winner.

Susan G. Komen Michigan

Komen Michigan is an independent, local non-profit organization that is dedicated to combating breast cancer. Seventy- five percent of the organization’s net proceeds go towards programs and funding grants to local hospitals and community organizations that provide breast health education, screenings, diagnostics and survivorship programs for underserved men and women in Michigan. The organization supports three distinct service areas:

  • West Michigan: Kent, Ottawa, Muskegon, Newaygo and Montcalm counties.
  • Southwest Michigan: Allegan, Berrien, Branch, Calhoun, Cass, Kalamazoo, St. Joseph, and Van Buren counties.
  • Mid-Michigan: Clinton, Eaton, Ingham, Jackson, Livingston, Shiawassee and Washtenaw counties.

The remaining 25 percent of net proceeds funds global, leading-edge research focused on the prevention of, and cures for, breast cancer. Komen Michigan’s mission is to save lives and end breast cancer forever by empowering people, ensuring quality of care for all, and energizing science to find the cures. For more information call 616-752-8262 or visit

About Susan G. Komen®

Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $847 million in research and provided $1.8 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Visit or call 1-877 GO KOMEN. Connect with us on Facebook at and Twitter @SusanGKomen.

About Wolverine® and Project Bootstrap

Wolverine launched Project Bootstrap to partner with and thank those who share in the common values of Wolverine’s founder G.A. Krause and his belief in supporting employees and local communities. This fall, Wolverine will visit construction sites across the U.S. to thank the people who are building our future and provide them with new work boots, giveaways and lunch. For more information on Wolverine Brand and Project Bootstrap visit