Komen Michigan has selected to be one of twenty-six locations across the country to launch the new Susan G. Komen MORE THAN PINK WalkTM event, which along with a new name will include a fresh new look and experience focused on energizing the community around the lifesaving work Komen’s supporters make possible. This new approach is based on input from participants across the country, data from nine pilot events in 2018, and by Komen’s own observations from years as the leader in breast cancer walks.
The biggest difference is that the MORE THAN PINK WalkTM will not have a separate timed run element, focusing instead on the vast majority of the event’s participants who walk, rather than run, during the event historically. This change will create a greater sense of community among participants and will provide a more personalized, emotional experience for all who attend.
September 28, 2019
John Ball Zoo, Grand Rapids Michigan