Metro Elevator Inc. launches its Ride the Pink Elevator campaign at Central Michigan University

Fundraiser with Clark Construction Co., trade contractors to benefit Susan G. Komen® and Komen Michigan

MOUNT PLEASANT, Michigan, March 9, 2015 — Metro Elevator Co. Inc. is raising the bar on fundraising with its partnership with Susan G. Komen and will launch its national Ride the Pink Elevator campaign at the construction site of Central Michigan University’s $95 million Biosciences Building at 8 a.m. April 3.

The second pink elevator in Michigan and the U.S. will raise awareness and funds to fight breast cancer, and will serve as a model for similar campaigns around the country.

Metro Elevator will host a campaign kickoff celebration at Mountain Town Station Brewing Company and Steakhouse in Mount Pleasant at 5:30 p.m. April 2. Donations collected from April 2 through July 2 will support Komen’s work locally and nationally to end breast cancer.

Clark Construction Co. is the lead construction firm building CMU’s four-story Biosciences Building. They installed a pink elevator — leased by trade contractor Spence Brothers from Metro Elevator — on the south side exterior of the Biosciences Building during the week of March 2. It will remain in place through early July.

Metro Elevator specializes in rack and pinion construction hoist sales and leasing, and paints select elevators in the signature Komen pink to raise awareness of breast cancer.

Metro Elevator partners with clients, top builders, construction managers and general contractors on select projects in major cities throughout the U.S. and is pleased to work with Komen leaders in Louisville to turn this into a well-received national program.

According to Charlie Ernstes II, president of Metro Elevator, interest in the Ride the Pink Elevator campaign is growing and now has four additional builders/general contractors who have committed to this fundraising opportunity.

“I am thankful, excited and amazed that the Ride the Pink Elevator campaign has taken off on the level it has,” Ernstes said. “It has been an invigorating awakening, beginning with thoughts of doing a one-time fundraiser here in Indianapolis to now getting calls from all over the United States asking for our pink elevators. We truly appreciate the opportunity to work with and help fund such a worthy cause for something that affects one in eight women in the U.S. and with an organization that is working to improve the health and well-being of women around the world.”

Metro Elevator’s initiative has converted hoist elevators into brilliant, vibrant pink fundraising ambassadors for a cause that affects approximately 12 percent of women annually. More than 8,000 women and men were diagnosed with breast cancer in Michigan in 2013 alone.

For more information and to support Metro Elevator’s Ride the Pink Elevator campaign to benefit Komen, visit www.komen.org/pinkelevator.

About Metro Elevator Inc.
Metro Elevator Co. Inc. was founded in 1970 and is based in Indianapolis, Indiana. We specialize in sales, service and leasing of various brands of rack and pinion construction hoists and elevators. Our corporate motto is, “Getting our customers to the top since 1970.” Metro Elevator also is a proud sponsor of the Indianapolis Colts and Indy Car driver Pippa Mann, in the Komen Indy car at the 2014 Indianapolis 500. Visit metroelevator.com or call 317-562-9833. Connect with us on Facebook at facebook.com/metroelevator and Twitter @metroelevator and to make a donation visit www.komen.org/pinkelevator.

About Clark Construction
Founded over 68 years ago, Clark Construction is a full service professional construction management firm. Clark Construction has managed over $1.5 billion in higher education projects for numerous clients including: Central Michigan University, Michigan State University, University of Michigan, Ferris State University, Oakland University, Kettering University, North Central Michigan College, Lansing Community College and Muskegon Community College. Clark is currently working on three of the largest higher education research projects in the state and is proud to be the construction manager of the Central Michigan University Biosciences Building and to support Susan G. Komen and Komen-Michigan.

About Spence Brothers
Spence Brothers was founded in 1893 when brothers Hugh and Matt Spence began rebuilding the east side of Saginaw, Michigan after a devastating fire. Today, Spence Brothers is led by a team of third and fourth generation family members, as well as key extended family employees. Together, they have led the company through a period of tremendous growth and continuous improvement in servicing customers. Spence Brothers’ legacy continues as a trusted leader in Construction Management, Design/Build and General Contracting services throughout Michigan by building trust and important facilities with our project partners to help them and our communities thrive.
About Central Michigan University established in 1892, Central Michigan University is among the nation’s 100 largest public universities with more than 20,000 students on its Mount Pleasant, Michigan, campus and another 7,000 enrolled online and at more than 60 locations across the United States, Canada and Mexico. CMU offers more than 200 academic programs at the undergraduate, master’s, specialist and doctoral levels and has established the nation’s 137th College of Medicine. A recognized leader in studying the Great Lakes, CMU has more than 20 faculty in the Institute for Great Lakes Research supported by state-of-the-art facilities in Mount Pleasant and at the CMU Biological Station on Beaver Island. A $95 million Biosciences Building, due to be completed in 2016, will provide enhanced infrastructure to support faculty and student research and classes.

About Susan G. Komen®
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $847 million in research and provided $1.8 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Visit komen.org or call 1-877 GO KOMEN. Connect with us on Facebook at facebook.com/susangkomen and Twitter @SusanGKomen.
About Susan G. Komen Michigan
Komen Michigan is an independent, local non-profit organization that is dedicated to combating breast cancer. Seventy-five percent of the organization’s net proceeds go towards programs and funding grants to local hospitals and community organizations that provide breast health education, screenings, diagnostics and survivorship programs for underserved men and women in Michigan. The organization supports three distinct service areas:

  • West Michigan: Kent, Ottawa, Muskegon, Newaygo and Montcalm counties.
  • Southwest Michigan: Allegan, Berrien, Branch, Calhoun, Cass, Kalamazoo, St. Joseph, and Van Buren counties.
  • Mid-Michigan: Clinton, Eaton, Ingham, Jackson, Livingston, Shiawassee and Washtenaw counties.

The remaining 25 percent of net proceeds funds global, leading-edge research focused on the prevention of, and cures for, breast cancer. Komen Michigan’s mission is to save lives and end breast cancer forever by empowering people, ensuring quality of care for all, and energizing science to find the cures. For more information call 616-752-8262 or visit www.komenmichigan.org.